Zlade Ballistic

The brief

Intimate grooming is a category that can make people look away. Zlade Ballistic needed to make them look twice.

The challenge was to create films that were bold, funny and memorable - without becoming vulgar, cringe or trying too hard. The message had to land with confidence, and leave people smiling.

The balancing act

We built the campaign around a very precise tone: cheeky, but never crude. The humour came from saying what the category usually avoids saying, with just enough restraint to keep the work on the right side of the line.

That balance gave Ballistic a distinctive voice - one that could be entertaining, memorable and unmistakably its own.

Made to stay in mind

The three films were designed as a campaign, not isolated pieces of communication. Together with the supporting creatives, they helped give Ballistic a consistent, recognisable personality across the launch.

The work ran for a long time, helping Ballistic become a more visible and memorable name in intimate grooming.

Before Ballistic

Our relationship with Zlade began earlier, with its razor website. In a category dominated by established names, the opportunity was to speak to a younger generation of shavers.

We moved away from the conventional visual language of grooming. Neon colours, dark backgrounds, sporty energy and gamified interactions made the experience feel sharper, more playful and built for a new audience.