FilmsDesign

Zlade Ballistic

Ad films and campaign creatives for Zlade’s full-body trimmer range.

Ad FilmsWeb DesignIllustration

The brief

Make intimate grooming feel confident, entertaining, and impossible to scroll past.

The Macho Man

It could’ve gone terribly wrong, but it has managed to stay on the right side of the line between cringe and non-cringe.
— Nikhil Narayanan, on the campaign

The balancing act

For Ballistic, the challenge was to be bold enough to land the message—without crossing the line. Humour, wordplay and a knowing wink gave the work its edge.

The Thorny Fruit

Made to stay in mind

Three films and a set of campaign creatives gave the trimmer range a distinctive, memorable voice. The work ran over an extended period, helping Ballistic build visibility and momentum.

The Water Resistent Trimmer

Before Ballistic

Earlier, we helped shape Zlade’s razor website for a younger audience. In a category dominated by established names, we made the brand feel fresh, high-energy and made for a new generat

Nachiket and his team worked across multiple projects for our brand’s initial phase and launches… A good story and script are his strong points.
— Harish A., Co-Founder, Zlade